Chapter 7
Look at Where Your Members Are Going
Skate to where the puck is going to be, not to where it’s been.
—WALTER GRETZKY, father of Wayne Gretzky (former professional hockey player, head coach, and leading point-scorer in NHL history)
One of my favorite ways of thinking about the business of associations is through sports. Maybe it’s because I feel that being part of a team is extremely valuable in dealing with a variety of personalities—as association professionals must do day in and day out—and feeling that sense of responsibility. Or perhaps it’s because, while sports is about wins and losses, it’s also about how you conduct yourself in positive and negative situations. It could just be that I love watching people working their hardest ...
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