Chapter 3
Sell What Matters
A few years ago, I decided to join a health club near my home. As an avid runner living in the challenging climate of the Chicago area, during the cold winter months my options for running outside are limited. On some days I either need to wear so many layers I look like the Michelin Man or have to skip my workout altogether. After two years of running outside during the brutal Chicago winters, I decided it was time for a change. Although I wasn’t excited to move my workout from scenic trails to a treadmill, I was looking forward to the benefits of a well-lit and heated indoor gym.
As I began my search for a health club, I narrowed my list of requirements to the following items:
Get The Art of Membership: How to Attract, Retain and Cement Member Loyalty now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
