About the Author
Sheri Jacobs is president and CEO of Avenue M Group, a marketing consulting agency. A senior executive and an association management veteran with more than seventeen years of experience, Sheri applies her experience in research, marketing, strategy, and branding projects to create a unique firm that helps associations meet their goals.
Sheri started her nonprofit career in the development office of the Chicago Children’s Museum and moved into marketing after becoming a founding officer of Picture This Projects, a nonprofit group that teaches photography to inner-city children as a means of expression and empowerment. She transitioned from the philanthropic community to the association community in 1994 when she became the director ...
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