O'Reilly logo

The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand by Lee LeFever

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 13

Bringing an Explanation Together

UnFigure

Meet Emma, a human resources manager of a large clothing retailer. Her company is in the middle of a big change: they're transitioning every employee to a new benefits system with a high deductible health plan. Emma is heading up the team that's been charged with communicating this change to employees.

Although Emma has a great relationship with her colleagues, she's also nervous about this new program. She knows the details of the transition and can see it will be a positive change for almost everyone, but she's not sure how to ease this transition for the employees. Her goal, as outlined by the CEO, is to have 50% of all employees sign up for the new plan within six months.

After dozens of meetings with her team, they are finally ready for the rollout. They've crafted a set of e-mails that will serve as an introduction and invitation to join the new plan. The team agrees that the employees will want to know how it works, so they provide a couple of short paragraphs to explain the plan.

Dear Valued Employee,

Our company has a new health plan that will help us manage our health-care expenses and may lower your monthly health-care expenses. It's called the high deductible health plan. Here's how it works:

Your monthly premiums are likely to decrease and your deductible will increase from $500 to $1,000 when the new plan is implemented. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required