Index

Abstract ideas reformatted

Accessibility

Accuracy vs. understanding

Act

Act and art

Adoption problem

Agassiz, Louis

Agreement

Agreement and context

connection
description
problem/pain and vision of solution
realization of solution
story
story beginning
vision of future

Alien (movie)

Analogy vs. metaphors

Anderson, Chris

Animated video

Animation options

Assumptions

Assumptions, failure from

Audience constraints

Audience needs

Audio

Augmented reality

Back of the Napkin (Roam)

Basic language

Big ideas

Big picture

“BitTorrent by Common Craft”

Blank stares

Blog

Blumberg, Alex

Brainstorming process

Brand of communication

Browsers

Building context

Bullet points. See also PowerPoint

Capulet Communications

Caring

Category names

Cause and effect path

Charts

“Chemistry Way, Way Below Zero” (Kean)

Choices

Common Craft

explanations
stories
“Twitter in Plain English”

Common Craft Style

Common Craft videos

getting started
lessons learned
noise-free experiences
storyline

Common Craft visual metaphors

risk
smart grid and electricity usage
tweets

Communication brand

Communication culture

Communication forms

Communication strategy

Communication toolbox

Comparisons, unflattering

Computer technology

“Computer Viruses and Threats”

Concept maps

Conclusion

Confidence

all about
building
explanation(s)affects on
loss of
from reminding

Connections

about
analogy
building vs. establishing
Common Craft videos
connecting ideas
establishing new ideas
on explanation scale
to ideas
old vs. new
use of
summary ...

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