About the Author

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Photo credit: Rasmus Rasmussen

Lee LeFever is the founder and chief explainer of Common Craft, LLC, a company known around the world for making ideas easier to understand via video explanations. The company's videos have been viewed more than 50 million times online, and Lee has worked with companies such as LEGO, Intel, Ford Motors, Microsoft, and Google to explain their products. He lives with his wife and business partner Sachi in Seattle, Washington, where he is often seen with a bouncy, wet dog named Bosco. Follow Lee on Twitter (and other online services) @leelefever and @commoncraft.

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