HOW THIS BOOK IS STRUCTURED
Though this book was designed to be read sequentially straight through — especially for the new developer or publisher — each chapter by itself covers a complete aspect of development. So, by all means, you should feel free to skip around as desired, depending on your current interests and stage of development.
If you're either an experienced developer with an existing team, or already at some stage of development on an app, you may still find it useful to browse through some of the chapters you already feel comfortable with, to find potential additional tips and advice that may make development more efficient for your team.
Following are the topics covered in this book (in order of presentation):
- Chapter 1 provides an overview of where the App Store currently is with regard to trends and business models.
- Chapter 2 provides outsourcing information and expectations for costs.
- Chapters 3 and 4 go in-depth into methods of competitive research and managing customer expectations.
- Chapter 5 is all about the stages of development, as well as useful production and project-management strategies.
- Chapter 6 is an expectation checklist of sorts for things you should pay attention to in order to maximize user engagement once you're ready to begin.
- Chapters 7 and 8 go in-depth into the business models of free, “freemium,” and premium apps, providing tips for lite versions, ads, and much more.
- Chapter 9 covers some of the useful approaches and guidelines Apple has ...
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