SUMMARY
In this chapter, you learned about key features of most of the main business models being used in the App Store, including the one that currently has the most momentum: freemium. In addition, you learned how important it is to engage a user within the limited window in their multitasking lives, and incentivize them to keep them returning (retention). Finally, you learned techniques for how to utilize metaphors in order to better support your game's theme and your overall brand.
Chapter 7 covers key app vocabulary, and delves into the process of creating both free and freemium apps, including ad support, lite versions, and much more.
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