SUMMARY
In this chapter, you learned about customer expectations when interpreting App Store metrics. You were also provided with a guide for what customers can currently find within all App Store categories, and might expect to find with your app. With this information, you can now more aptly define and position your app.
The preparatory work is done, and you're now ready to begin the development process in earnest. Chapter 5 examines how you can effectively maintain scope throughout development, while self-correcting issues that arise by splitting the process into many manageable chunks. It discusses how not to get ahead of yourself on any one thing, such as programming certain details before it's clear whether they really ought to be in the app at all. You'll learn about techniques you can apply to help you and your team stay on course and on budget throughout the process.
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