The Art of the App Store: The Business of Apple Development

INDEX

A

AAck mnemonic, 141

a/b testing, 220–221

achievements, 218–219

action games subcategory, 74–75

actionables, feedback and, 247–250

“Actraiser,” 66

Add This, 273

AdMarvel, 165

AdMeld, 165

AdMob, 36, 128, 166, 211, 270, 271

Adobe Flash Professional CS5, 222, 254, 268

ads, 165–168

advertising costs, 30–31

network resources, 270–271

“NinJump HD,” 189–191

placement, 160

unpredictable, 155

Madventure games subcategory, 75–76

Adwhirl, 166, 167, 271

affiliates resources, 270–271

Agile Manifesto, 101–102

agile software development, 101–104

Agile Software Development with Scrum (Keith), 101, 257

aisles metaphor, 137

All Things D, 270

alpha test stage, 118

analyzing apps, 41–59

Anderson, Chris, 150

“Angry Birds”

ad placement, 165

“Archetype” v., 107

comparing, 41–43

copycats, 51, 52

Hero Inventor Syndrome, 14

physical forces, 143

physical metaphors, 136

physics engine, 19, 43, 60, 74, 81, 83, 143

popular features, 48–49

reward system, 162

top game, 36

user engagement, 158

Apalon, 272

apps. See also specific apps

adapted to iPad, 204–206

feature/concept document, 19

future, 254–256

news and review sites, 269–270

statistics, 33–37

successful, 41–55

support options, 251

trend, downloaded v. available, 5

unsuccessful, 55–59

app analytics, 262

app development. See development

App Gamer, 270

App of the Week, 6, 30, 125–126, 271

app rankings, 57, 261

app revenue models, 127–132

business-motivated reasons, 150–155, 178–183

risk/rewards, 124–127, 155–157, 183–184

terminology, 146–150

app revenue ...