CONTENTS
CHAPTER 1: A BRIEF HISTORY OF TIME IN THE APP STORE
Novel Uses of the Touch Screen
Simplicity Succeeds While Complexity Fails
The Slow March Toward Complex Apps
How Niches Have Changed from the Early App Store
CHAPTER 2: SETTING YOUR GOALS, COSTS, AND EXPECTATIONS
Confronting the “Hero Inventor” Syndrome
Benefitting by Doing It Yourself
Avoiding the Pitfalls of Going It Alone
Considering Your Fundamental Costs
Factoring in UI/UX for Game/App Design
Considering Your Optional Costs
Localization for Foreign Markets
Public Relations and Marketing
The App Store as a Crowded Zoo
CHAPTER 3: RESEARCHING THE APP STORE MARKET
Examining the Numbers and Trends
Making Decisions Based on Research
Opportunity Size: Is There a Hole in the Market?
Exploring the iPhone Hall of Fame
Learning from Other People's Mistakes
Learning from Other People's Complaints
Borrowing Style and Functionality from Mainstream Applications/Games (the ...
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