The Art of War for Small Business

FREE SAMPLE EXCERPT FROM

DO IT! MARKETING

by David Newman

For additional—and fun—insights on how to rev up your marketing impact, be sure to read David Newman’s Do It! Marketing [ISBN 978-08144-32860; $19.95 (retail); also available as an e-book]. This no-nonsense guide gives you dozens of ideas, tactics, and tools, such as “avoid blah, blah marketing” and “pull—don’t push—decision-makers into your world.” Newman’s premise: Only action creates results. Here’s a free sample from the book . . .