5
UNDERSTAND THE MARKET
Many entrepreneurs, small-business leaders, and visionaries make assumptions about the market, their customers, and their opportunities. They allow these assumptions to govern their decisions. This is the path to uninformed decision making, at best, and catastrophic decision making at worst. What assumptions are you making about your market?
If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
As Huang translates this Sun Tzu concept:
By perceiving the geographical factors and perceiving the cyclic natural occurrences, victory thereby is complete.
This chapter explores marketplace factors based on the sage’s analysis of ground. ...
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