APPENDIX: KEY SUN TZU PASSAGESFOR SMALL BUSINESS
The Art of War in its entirety is both useful and meaningful for small businesses. Below, however, are excerpts that are particularly impactful for small-business leaders looking to dominate their markets. Refer back to them frequently for a strategic sanity check.
Standing on the defensive indicates insufficient strength; attacking, a superabundance of strength.
The best policy in war is to attack the enemy’s strategy. The second best way is to disrupt his alliances through diplomatic means. The next best method is to attack his army in the field. The worst policy is to attack walled cities. Attacking cities is the last resort when there is no alternative.1
Numerical weakness comes from having ...
Get The Art of War for Small Business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
