The Art of Social Selling

INTRODUCTION

There are many possible reasons why you may be reading this book. Most likely, it's because you're a sales or marketing professional who has some level of responsibility for generating leads, closing sales, and creating revenue in your organization, and you're constantly under pressure to identify new strategies for delivering the goods. Perhaps someone suggested turning to social media as a lead source. Perhaps you've heard peers and industry leaders tout the benefits of this new thing called “social selling.” Or perhaps you're an influencer within your organization who already understands the value of social prospecting and need a resource to help develop a business case for integrating social media into your current sales and ...