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The Art of Social Selling by Shannon Belew

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CHAPTER 2

THE SOCIAL TRIANGLE OF ONLINE SALES SUCCESS

Bringing Together Social Marketing, Social Commerce, and Social Support

The on-again, off-again relationship between sales and marketing is not a new struggle. For most organizations, there is a continuous balancing act—sometimes an outright tug-of-war—that occurs between these two internal powerhouses when it comes to the customer acquisition strategy. It often results in a blame game that encompasses everything from the quality of marketing collateral and sales presentations to the effectiveness of callback strategies and lead-conversion rates.

Just when you were getting accustomed to this ...

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