O'Reilly logo

The Art of Social Selling by Shannon Belew

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

images

CHAPTER 14

THE RISE OF VISUAL CONTENT AND ITS INFLUENCE ON SALES

YouTube, Pinterest, Infographics, and More

A picture may be worth a thousand words, but in social media the use of visual content is priceless. Photos, videos, graphics, charts, animated GIFs (moving graphics), and more are all voraciously shared and consumed across social networking sites and blogs every minute of every day. There are entire social media platforms based almost exclusively on imagery, from YouTube and Instagram to Pinterest and SlideShare. Whether you are focused on B2C or B2B sales, including visual content in your social selling strategy is a necessity if you ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required