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The Art of Social Selling by Shannon Belew

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CHAPTER 13

FACEBOOK, GOOGLE +, AND ONLINE COMMUNITIES

Targeting Your Social Customer Base

Given the amount of media attention that both Twitter and LinkedIn receive, you might think they were the only social networking sites that matter to your business, or to your prospective customers. But when it comes to consumer preferences, you may be surprised to discover which social media entities carry the most weight when it comes to buying behaviors. According to research from Technorati Media, Facebook and blogs are most likely to influence a consumer's purchase, with retail (shopping) sites and brand sites considered to be the most influential. ...

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