CHAPTER 12
Social Selling in 140 Characters or Less
Even if you have never used Twitter, you most likely have spotted the iconic blue cartoon bird that represents the site. The symbol for the social networking platform shows up frequently on websites, email signatures, and even on television shows. The bird is used as a reminder and a call to action, asking you to flock to Twitter and share your thoughts. Technically referred to as a “microblogging” site, Twitter provides users the ability to publish updates, similar to a blog post, but much shorter. An update, called a tweet, is restricted to a maximum of 140 characters (including spaces ...
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