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The Art of Social Selling by Shannon Belew

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CHAPTER 10

DEVELOPING YOUR SOCIAL SELLING STRATEGY

The Components for a Realistic Social Media Sales Plan

While it's possible to make progress in social selling, and perhaps even generate a few decent leads, even if only occasionally reaching out to prospects through social networks, without a defined strategy it will be difficult to repeat or maintain any successes you may have achieved. High-performing salespeople will tell you that their days are well planned and the techniques used for prospecting are consistent with best practices and based on proven sales methodologies. The same can be said for achieving sustainable results in social selling. ...

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