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The Art of SEO by Jessie Stricchiola, Rand Fishkin, Stephan Spencer, Eric Enge

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The SEO Industry on the Web

SEO-specific blogs, forums, and social networking communities are almost always abuzz with new information and insights on the topic of SEO. Following this online community closely can help increase your SEO knowledge and keep your skills sharp.

Blogs

The SEO industry has a significant number of people who regularly publish high-quality content about SEO and web marketing. This provides a resource for newcomers who want to learn, and even for experienced SEO practitioners who can pick up tips from others.

The reality is that SEO is a deep and complex topic, and the opportunity for learning never stops. That is one of the most rewarding aspects of the profession. With the large number of blogs about SEO and web marketing in existence, it makes it easy to research the profession on a regular basis.

However, just about anyone can create a blog and start writing about SEO with self-appointed authority. There is a big difference between someone publishing something and what she publishes actually being true. Many of these people have been able to create consulting businesses out of “flash in the pan” service offerings rooted in opportunism, as opposed to experience and love of the mystery, dynamism, and challenge of search. However, as the economy shakes itself out to rebuild, so too will the search landscape. At all stages of your SEO research process and lifelong learning curve, it is important to learn how to filter out those who know what they are talking ...

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