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The Art of SEO by Jessie Stricchiola, Rand Fishkin, Stephan Spencer, Eric Enge

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Chapter 11. Honing the Craft: SEO Research and Study

Learning everything you need to know about SEO is a difficult process that is made even more challenging and complex by the constant evolution of best practices and optimization opportunities.

Fortunately, a great variety of resources that make the job easier are available on the Web. Many leading SEO practitioners regularly post their thoughts on blogs or in forums, or speak at conferences. This creates many opportunities to interact with them, learn from their experience, and keep your skills sharp and up-to-date.

In this chapter, we will talk about those resources and how to leverage them to be more successful in your SEO efforts.

SEO Research and Analysis

SEO is rapidly evolving. Search engines are constantly changing their algorithms, and new media and technologies are being introduced to the Web on a regular basis. Staying current requires an ongoing commitment to research.

SEO Resources

One of the easiest ways to research what is happening in the world of SEO is to study the websites and periodicals that cover SEO in detail, but ongoing testing of SEO hypotheses should also play a role.

Websites

A large number of online sites cover the search marketing space. Here is a short list of some of the most well-known ones:

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