O'Reilly logo

The Art of SEO by Jessie Stricchiola, Rand Fishkin, Stephan Spencer, Eric Enge

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Optimization of Domain Names/URLs

Two of the most basic parts of any website are the domain name and the URLs for the pages of the website. This section will explore guidelines for optimizing these important elements.

Optimizing Domains

When a new site is being conceived or designed one of the critical items to consider is the naming of the domain, whether it is for a new blog, a company launch, or even just a friend’s website. Here are 12 tips that will be indispensable when helping you select a great domain name:

Brainstorm five top keywords

When you begin your domain name search, it helps to have five terms or phrases in mind that best describe the domain you’re seeking. Once you have this list, you can start to pair them or add prefixes and suffixes to create good domain ideas. For example, if you’re launching a mortgage-related domain, you might start with words such as mortgage, finance, home equity, interest rate, and house payment, and then play around until you can find a good match.

Make the domain unique

Having your website confused with a popular site that someone else already owns is a recipe for disaster. Thus, never choose a domain that is simply the plural, hyphenated, or misspelled version of an already established domain. For example, Flickr desperately needs to buy Flicker.com—when kids in their 20s tell parents in their 40s and 50s to see photos on Flickr you can easily imagine that traffic going straight to the wrong domain.

Choose only dot-com available domains

If ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required