Once you have the raw keyword data from the research with your favorite tools, you need to analyze which tools have the highest value and the highest ROI. Unfortunately, there are no simple ways to do this, but we will review some of the things you can do in this section.
When researching keywords for your site, it is important to judge each keyword’s value, relevance, and potential conversion rate. If a keyword is strong in all three criteria, it is almost certainly a keyword you want to plan to optimize for within your site.
When judging the value of a keyword, you should contemplate how useful the term is for your site. How will your site benefit from targeting these keywords?
To identify relevant, high-quality keywords, ask yourself the following questions:
Terms that are highly relevant will convert better than terms that are ancillary to your content’s focus.
It is a good idea to target keywords that indicate imminent action (e.g., buy cranium board game, best prices for honda civic