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Networking – building a sustainable network |
10 |
WHAT IS NETWORKING?
It is the most important marketing tactic in developing and sustaining relationships with individuals and organizations from which you can receive assistance, and provide assistance to.
Networking is a two-way street. The better you are at it, the further you will go in business. Your network can be a catalyst for opportunities, ideas and business, on an immediate or a future basis. So often, though, people think it’s about collecting business cards and stripping out all you can in a raiding party from a given meeting or encounter. This is not networking. Networking is first being open and willing to share. It moves on to looking at how both parties can benefit ...
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