O'Reilly logo

The Art of Scalability: Scalable Web Architecture, Processes, and Organizations for the Modern Enterprise, Second Edition by Michael T. Fisher, Martin L. Abbott

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 9. Managing Crises and Escalations

There is no instance of a country having benefitted from prolonged warfare.

—Sun Tzu

You’ve probably never seen the 404 (page not found) error on Etsy’s site (www.etsy.com). The error page is a cartoon that depicts a woman knitting a three-armed sweater (Figure 9.1). Etsy is the de facto marketplace for handmade or vintage items, and as such it seems only fitting that the company commissioned an actual three-armed sweater that it uses to reward the engineer who most spectacularly brings down the site. While this fun fact is indicative of the amazing culture that thrives in Etsy’s technology teams, what’s more interesting about this 404 page is the site incident that it caused a few years ago. John Allspaw, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required