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The Art of Persuasion (Collection) by Jonathan Herring, Richard Templar

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Chapter 10. Golden Rule 10: Maintain relationships

You must see any argument in the context of the wider relationship between you and the other person. Before embarking on an argument you must consider what has been the relationship between you in the past and what will be the relationship between you in the future. What impact will the argument and the possible outcomes have on your relationship? There’s much to think about here.

What is the argument really about?

It’s important to remember that arguments are often about underlying issues, rather than the actual issue being discussed. There’s a need to figure out whether the issue at hand really is what is being argued about, or whether the real issue is something else. Many people find that ...

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