Have a Bottom Line

Of course, after you’ve asked you may not get a straight answer. You may get a conditional one. In other words you’ll have to negotiate. And when you’ve finished negotiating, you’ll need to come away with something worth having.

Which is what, precisely?

You have to know the answer to this question, because otherwise you may find you’ve agreed to something that isn’t actually any use to you. Before you start, you have to know what is the least you’ll settle for. Whether you’re buying a house, getting a pay raise, asking for a loan, or getting the builders in, if you don’t know this before you start, you’re in trouble.

And often it’s not straightforward. Sometimes these things are a straight yes and no thing—how much are you ...

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