The Art of Persuasion (Collection)

Get the Essentials on Paper

You’ve asked your boss, or the committee chairman, or the bank manager, a big question. They’re going to have to think about it. Maybe talk it over with other people, or even get approval from someone more senior.

Of course you won’t be there when that happens. So how are you going to make sure they do justice to your request? What if they forget the salient points? Fail to quote those crucial statistics that really clinch the argument? Get the baseline figures wrong? What indeed?

There’s a simple way around this. You just need to take a written summary to the meeting with you and hand it over. Keep it to less than a page, laid out well with headings, bullet points, and lots of space. You know, so it looks easy to ...