The Art of Persuasion (Collection)

Make Them Think It Was Their Idea

If you’re anything like me, it goes against the grain to give anyone else the credit for your good ideas. But look, who gets credit isn’t the point here. The real prize is the whatever-you-want that you’re reading this book to help you get. Who cares about little bits of credit along the way? And in fact, following on from the previous page, if the other person thinks there’s credit to be had for a good idea, let them have it. It all helps you on your way.

All you have to do is follow the logical steps toward the idea without actually reaching the conclusion. Then you just wait for them to finish your sentence for you. “Of course it would be lovely to live nearer to you, but houses around your way are that bit ...