The Art of Persuasion (Collection)

Believe in Yourself

Enthusiasm, optimism, positive thinking—they’re infectious. You know that. So use it to your advantage.

Go into any room believing in yourself, and the person you’re talking to will believe in you, too. And they’re ten times more likely to say yes to anything you say.

But it’s not just about how other people see you. It’s also about how you see yourself. Yep, we’re back to attitude again. If you believe that you deserve this, are capable of it, can achieve it—whether it’s making enough money to buy a house, patching up your relationship, owning a Ferrari, or becoming a less anxious person—then you’ll make it happen. That self-belief will drive you to succeed where you’d have had no chance if you were expecting to fail. Your ...