The Art of Persuasion (Collection)

Know What You Want

Pretty obvious really. But hang on; are you really sure you know just what it is you’re trying to get? Promotion maybe? A pay raise? Are you desperate for somebody to offer you a new job in his company? Or do you want to persuade your partner to cut down her hours and spend more time with you? Start a family maybe?

Let’s take just one of those as an example—say, getting promoted. OK; that’s an aim. So what’s your problem? If you work reasonably hard, the odds are you’ll get just what you want, eventually. Most of us gradually work our way up the ladder. Oh, you don’t want it eventually, you want it now—is that right? Well, why didn’t you say so?

And while we’re at it, precisely what job do you want to be promoted to? And at ...