The Art of Persuasion (Collection)

Introduction

It’s easy to look at the world and think that the people who always seem to get what they want are just lucky. Actually luck has only a small part to play. Of course some people have a better start than others, but we all know people from comfortable, even cushy backgrounds who are miserable, and others who started out with nothing and have created a successful and happy life.

So what’s the difference between those for whom things always seem to work out and those for whom it’s always a struggle? Well, if you observe other people (as I do) you can see that some people know how to get what they want, and others don’t. My wife, who is nothing if not focused,¹ comes from a decent background, but it’s a long way from where she is now. ...