About the Author
Maureen Broderick, founder and CEO of Broderick & Company, has spent 30 years directing strategic market development programs for many of the world’s leading professional service firms. She held in-house marketing director positions with Price Waterhouse, Booz Allen Hamilton, Brobeck, Phleger & Harrison, and SRI International before launching her own professional service industry consulting firm in 1996. For more information about Maureen Broderick, go to www.broderickco.com.
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