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The Art of Managing Professional Services: Insights from Leaders of the World’s Top Firms by Maureen Broderick

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9. Strategy

Process, responsibility, and accountability

“We spend a lot of time, as a management team, just making sure we are aligned in our ambition.”

—Steve Gunby, former Chairman, North and South America, The Boston Consulting Group

“We don’t really look at strategic planning in isolation. What we talk about is a continuous process throughout the year.”

—Brett Marschke, COO, Duff & Phelps

“It is so simple to articulate the strategies. The question is whether you can in fact deliver on them.”

—Rajat Gupta, former Managing Director, McKinsey

Some people view strategic planning as an art, some as a science—and some as an inspired combination of the two. Some define it in terms of vision and speak of shaping a future of potential and ...

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