Chapter Two
The Uses of 360-Degree Feedback
A Tool for Strategic Change
 
 
I find the great thing in this world is not so muchwhere we stand, as in the direction we are moving:To reach the port of heaven, we must sail sometimeswith the wind and sometimes against it—but wemust sail, and not drift, nor lie at anchor.
—Oliver Wendell Holmes
 
 
To decide whether 360-degree feedback could be useful in your organization, ask yourself the following questions:
• Can your company meet the challenges represented by developments like consolidation, increased competition, global expansion, and deregulation using the same skills and behaviors as in the past?
• If people need to change their behaviors to ensure the organization’s future success, are ...

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