Developing a Plan of Approach
Before you approach key decision-makers, you should be clear about what you hope to achieve. How will you know when you have gained commitment? What exactly do you want this person to do? Once you have made those determinations, using the analysis of resistance and its causes, flesh out your plan using a template similar to the following:
1. Name a decision-maker or stakeholder.
2. Consider what you want this person to do—lend the use of a name, champion actively, provide funding?
3. Consider what this person’s goals, values, and needs are.
4. Consider what concerns this person might have that would lead to resistance.
5. Determine what actions can be taken to address those concerns.
6. Clarify what this person ...
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