Choosing the Method That Will Work Best for You
Each method has its strengths and weaknesses. Although both are highly effective, questionnaires tend to be more widely used because they are easier to administer and less costly. They are also easier to score and have greater (or at least better established) reliability and validity. As you think about the method, or combination of methods, that is most appropriate for you, you will need to keep in mind the number of people who will receive feedback, the organizational level with which you are working, the type of data you will be collecting, and the resources you have available—budget, time, personnel, and expertise.
The Number of People Who Will Receive Feedback
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