Preface
The field of business analytics has been thrust into the global spotlight in recent years. This surge in popularity is largely because of a barrage of books and periodical articles highlighting its potential to help firms create a competitive advantage. Although some techniques contained within the umbrella of business analytics, such as data mining, text mining, and neural networks, truly represent cutting-edge methodologies that mainly appear in advanced graduate courses, the building-block techniques of business analytics, such as statistical analysis, optimization, and decision trees, are mainstays in business-school curricula around the world.
Business analytics can be broadly defined as “the scientific process of transforming data ...
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