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The Applied Business Analytics Casebook: Applications in Supply Chain Management, Operations Management, and Operations Research by Matthew Drake

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Case 9. Narragansett Brewing Company: Build a Brewery

John K. Visich, Christopher J. Roethlein, and Angela M. Wicks

Bryant University

Introduction to Narragansett Brewing Company

Narragansett Brewing Company (NBC) was originally founded in 1888 in Cranston, Rhode Island, and it experienced tremendous growth right from the start. By 1908, the company was producing 196,000 barrels (1 barrel = 2 kegs = 31.5 gallons) annually, and the rapid rate of growth continued right up until Prohibition. NBC survived Prohibition, and in 1959 production reached 1,000,000 barrels. NBC reached its peak of popularity in the 1960s with 65% of the New England market share, and Narragansett was available at 80% of the bars in Rhode Island and 100% of the retail stores. ...

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