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The Applied Business Analytics Casebook: Applications in Supply Chain Management, Operations Management, and Operations Research by Matthew Drake

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Case 2. Maintaining Financial Success and Expanding into Other Markets at FeedMyPet.com

Charles A. Wood, Duquesne University

Introduction

The first-ever 10-Q quarterly financial reports have just been filed with the SEC (U.S. Securities and Exchange Commission), and John McCloud is very happy with his company’s performance so far. FeedMyPet.com just conducted its first IPO last month, and has raised an amazing $89 million after only one year in business (see Exhibit 2.1). After starting FeedMyPet.com last February, just a little over a year ago, Cindy Jones, FeedMyPet.com’s COO (Chief Operating Operator), joined John McCloud, founder and CEO (Chief Executive Officer) of FeedMyPet.com, to review the year’s company activities.

Like many new startups, ...

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