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The Applied Business Analytics Casebook: Applications in Supply Chain Management, Operations Management, and Operations Research by Matthew Drake

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Case 1. Forecasting Sales at Ska Brewing Company

Eric Huggins, Fort Lewis College

Background

Ska Brewing Company is a purveyor of fine craft beers located in Durango, Colorado. With its flagships Pinstripe Red Ale and True Blonde Ale, medal-winning Buster Nut Brown Ale and Steel Toe Stout, and seasonal Mexican Logger and Euphoria Pale Ale, Ska has enjoyed double-digit growth for more than a decade with no signs of slowing down. Learn more about Ska by visiting its tasting room at 225 Girard Street, Durango, Colorado, or online.1

1 http://www.skabrewing.com/

In the early ‘90s, founders/owners Dave and Bill were dissatisfied with watered-down corporate beer and decided to take matters into their own hands, literally. They began brewing their ...

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