CHAPTER 12
Create Wow Moments
The brain remembers the emotional components of an experience better than any other aspect.
—John Medina
When Steve Jobs passed away on October 5, 2011, the world didn’t just lose one of its great visionaries, but it also lost an astonishing corporate storyteller. His presentations, “Stevenotes” as they were fondly called, had all the elements of a Broadway production, including a cast, drama, heroes, villains, and props. Most people use presentations to deliver information, often dryly. Steve Jobs gave presentations that informed, educated, and entertained.
The most memorable parts of Jobs’s presentations were what I call wow moments. These wow moments were carefully scripted and exhaustively rehearsed. It took ...
Get The Apple Experience: Secrets to Building Insanely Great Customer Loyalty now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
