Contents
3. Two Principles of Communication
5. The Persuasion Process: Part I
7. The Persuasion Process: Part II
8. Controlling the Persuasion Process
9. Features, Functions, and Benefits
12. Case Study: How to Increase Staff During a Hiring Freeze
13. Case Study: How to Get Funding for Your Program
14. Case Study: How to Be a Rocket Scientist!
15. Building Your Own Proposal
18. Selling Your Ideas to Higher Management
Get The Anatomy of Persuasion now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.