11
Using the Tools
All the parts will come together for you in this chapter. You will see a complete proposal done in The Anatomy of Persuasion style. It is an actual proposal, and it was successful. The writer, Mary Davis, using only one page, persuaded a prospective buyer of an old, rundown apartment building to hire her to coordinate the rehabilitation of the property. You will also go behind the scenes to see how Mary constructed her proposal using the Outline Guide (see Appendix III). This is a one-page form, complete with easy-to-read instructions, to help guide your thinking as you prepare your own proposals. The Outline Guide will serve as your basic, lifetime tool whenever you wish to construct any communication intended to persuade ...
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