A Final Word: Thinking and Talking in Terms of Benefits
Benefits. That’s what people buy. But a benefit to one person may not appeal to another. As you know, finding the operative benefit in any situation is the key to successful persuasion and personal satisfaction. You’ve finished The Anatomy of Persuasion. SO WHAT?
So your effectiveness will increase because you now know the fundamentals of the most powerful force in the world. That’s called persuasion. SO WHAT?
So you know the thinking process people use when they make decisions to buy something. That’s called insight. SO WHAT?
So you now have learned to concentrate your attention on the needs of other people. That’s called focused observation. SO WHAT?
So, with the needs of others clearly ...
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