The Analytic Hospitality Executive

Index

Page numbers followed by f stand for figure.

A

A/B testing, 135–136, 157, 178–179, 324

accounts, as a baseline for revenue management, 352–353

accuracy, of forecasting, 94–96, 121n5

ADR (average daily rate), 239–240, 253–254, 259, 350

advanced analytics

about, 82–83

capitalizing on, 12

for data mining, 197

for forecasting, 91–96, 91f

innovations in solution delivery, 113–116

machine learning, 103–104

for marketing, 177–182, 198

for optimization, 100–103, 102f

for predictive analytics, 96–100, 97f

reactive to proactive decision making, 83–84, 84f

real-time analytics, 118–119

for sales, 210

for statistical analysis, 84–91

streaming analytics, 118–119

technology and, 111–113, 160

text analytics, 104–106

advanced forecasting, technology and, 160

aggregated data, 92, 137

airline industry, 224–225, 224f

airline lift, for revenue management, 231

AllAnalytics.com (blog), 266

alternate queue design, 150–152

AML (Anti–Money Laundering), 294–298

analysis, process of, 243

analytical organizations

about, 308–309

analytics department, 316–320

build versus buy, 324–327

building, 308–341

case study, 312–315, 321–324, 329–331

getting started, 309–311

integrated decision making, 327–329

marketing management for, 331–332

operations, marketing and gaming floor, 333–334

operations management for, 332–333

performance analysis, 334

phased approach, 334–337, 335f

revenue management for, 331–332, 332–333

analytical thinking, 330–331

analytical workhorses, 189

analytics

See also advanced analytics ...