Nielsen, IRI, ListHub, Point2, IMS Health, and many more. There’s a long list of data-broker companies that have built a thriving business by collecting, packaging, and reselling data. So far, though, it’s difficult to find examples of IoT-based companies that have found success in packaging and selling IoT data.
Don’t let that fool you.
The market potential for IoT data brokerage, or “data as a service,” has yet to fully arrive, but it is looming thanks to the confluence of sensors, cloud computing, third-party data sources, and APIs. Like the rest of the IoT market, it will be big. Gartner predicts that “10% of organizations will have a highly ...
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