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The AMA Handbook of Business Writing by Jennifer WAUSON, Kevin WILSON

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R

RAISE, RISE

Raise is a transitive verb and always takes an object. Rise is an intransitive verb and never takes an object.

Correct: They raise the question [object] at every meeting.

Correct: I rise to make a motion.

RATIONAL, RATIONALE

Rational is an adjective that means logical or reasonable. Rationale is a noun that means a belief or controlling principle.

Correct: Any rational person would agree.

Correct: My rationale is that centralizing control destroys individual initiative.

REAL

Don’t use real when you really mean very.

Incorrect: He is real assertive.

Correct: He is very assertive.

RECIPROCAL PRONOUNS

The reciprocal pronouns, each other and one another, are used to express mutuality.

Example: My brother and I always give ...

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