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The AMA Handbook of Business Writing by Jennifer WAUSON, Kevin WILSON

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SECTION 1The Writing Process

AUDIENCE ANALYSIS

When planning to write a business document, the most important consideration is to understand your audience. You must adapt your writing to the needs and interests of the audience.

For most business documents, the audience falls into one of the following categories:

Image Subject matter experts—individuals who know the content completely and who focus on the details

Image Technologists—people who manufacture, operate, and maintain products and services and who have a firm practical knowledge

Management—people ...

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